LIFE IS HARD (LIH), a tech company listed on the Bucharest Stock Exchange (BSE) AeRO market, announces progress in the implementation of BOOST24, a platform designed to digitalize insurance distribution, launched at the end of March 2026. The innovative tech solution, engineered to radically transform the relationship between brokers, agents, and clients, confirms strong interest from industry leaders, being already in the implementation phase with key market partners.
Currently, LIFE IS HARD has finalized agreements at the central management level with 6 major partners, signing official business partnerships. The technical and operational implementation phase is moving forward at a fast pace alongside 4 primary partners, including Transilvania Broker (TBK), rapidly consolidating its footprint.
This process covers integrations on two essential levels: central broker-level configuration and the expansion of the digital workflow to field agent networks. Furthermore, for 4 of the partner structures, the platform has already been officially presented directly to agents, generating solid interest. Through ongoing partnerships and advanced discussions, BOOST24 targets a potential network of over 2,700 agents.
The initial presentations delivered directly to agents were met with enthusiasm. Partners particularly valued the opening of a new digital communication channel with portfolio clients and the option for simple direct policy renewals through their own platform. At the same time, the Smart Sales system was received as a key tool for scaling. By analyzing existing data, it automatically identifies eligible products for each client, generating cross-selling opportunities and attracting new customers.
"The massive interest during these first few months proves to us that BOOST24 meets a real need for simplification and efficiency within the industry. Moving from strategic discussions to actual field implementation alongside major partners confirms the maturity of our web-driven architecture. In this initial phase, we expect between 10% and 20% of our partners' agents to actively adopt BOOST24 into their daily workflow, with this percentage set to grow as they experience reduced red tape and faster issuance speeds," states George Anghelache, Chief Growth Officer (CGO) at LIFE IS HARD.
"The tagline we chose for BOOST24 – the distribution accelerator in the insurance industry – is by no means accidental, and our results confirm this promise. Today, we see agents gaining between 30% and 50% more time by automating repetitive tasks, comparing MTPL (RCA) and Travel quotes in under 30 seconds, and completing renewal processes in just three clicks. Perhaps the most relevant indicator is that 18.28% of issuances made through BOOST24 already originate from the online channel, proving that people want to interact digitally with their trusted agent without giving up the human touch. BOOST24 meets this need and transforms digitalization into a competitive advantage for insurance distributors. We are just at the beginning of this journey, and I am convinced that the results we share in the upcoming period will confirm the impact of this transformation even more clearly," says Raul Aștefanei, VP of Digital Products at LIFE IS HARD.
Natively integrated with the 24Broker brokerage platform, BOOST24 automates repetitive processes (GDPR, AML, issuance, renewals), allowing agents to reduce their workload by 30% to 50%. The platform currently includes 6 products and 3 visual comparison tools (MTPL/RCA, Travel, Home, ROTR, Liability, Road Assistance), with plans to add two new products to its portfolio annually.
BOOST24 complements 24Broker’s existing infrastructure by adding an unassisted digital distribution layer without sacrificing the essential element: the human relationship between agent and client. One of BOOST24's key advantages is its speed to launch. Thanks to its fully editable interface, the platform can be configured in just 48 hours from signing, allowing brokers to customize their own digital channel backed by the BOOST24 engine.
For the 2026–2030 horizon, LIH positions BOOST24 as an accelerator in changing the distribution paradigm, aiming for 25% of the 8,000 active agents in the LIH ecosystem to adopt the platform in the first year, with a target adoption rate of 50% within 18 months. The company estimates that the product will drive a 15–30% growth in revenue volumes for its insurance division starting in its second year post-launch, providing partner brokers with a highly relevant competitive edge.
In parallel with expanding its partner network, LIH is internally aligning its business, product, and technology divisions into an integrated management model coordinated by George Anghelache, Chief Growth Officer. This structure supports the scaling of the Insurance ecosystem and the transformation of BOOST24 into a actively adopted tool across broker and agent networks.
About LIFE IS HARD SA and its Business Ecosystem
LIFE IS HARD SA (LIH) is the first Romanian software company listed on the BSE (Bucharest Stock Exchange), AeRO market, Premium segment, and has been part of the BET AeRO index since 2021. With 20 years of activity, the company entered an accelerated growth process in 2020 through M&A transactions that significantly increased its financial results and market position.
LIFE IS HARD (LIH) helps companies optimize and transform their processes through advanced technology. The company is structured into three main divisions:
The LIFE IS HARD ecosystem includes Innobyte Solutions (100% LIH ownership), Performia Finance (35% LIH ownership), and Pointer Systems (10% LIH ownership).
