Kantar Romania launched, during an event dedicated to their clients, "The Trust Factor – Building Brands That Endure Uncertainty", the top 20 brands that manage to inspire the greatest confidence among the Romanian consumers, based on the analysis of 162 brands from 12 sectors*. In a period marked by uncertainty and skepticism, trust becomes the […]
Bergenbier celebrates three decades of presence on the Romanian market, consolidating its status as an emblematic brand in the beer industry. On this occasion, the brand celebrates the authentic moments that have united generations of friends around a beer. In the spirit of this anniversary, Bergenbier brings back the famous slogan "Friends Know Why", launched […]
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], welcomes Kendall Jenner to the Tommy family with its Spring 2024 campaign. Joined by five of her friends, Kendall soaks up the spirit of Los Angeles’ endless blue skies, showcasing her warm and authentic self. It’s the ultimate spring lifestyle, captured through a red, white […]
Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces a landmark partnership with F1 ACADEMY™️, the series designed to help and develop young female drivers, and sponsorship of leading Spanish talent Nerea Martí. Building on a legacy of innovative partnerships in the Formula 1™ world, Tommy Hilfiger accelerates using its global platform to […]
Tommy Hilfiger announces global style icon Sofia Richie Grainge as brand ambassador for TOMMY HILFIGER Womenswear in a long-term two-year collaboration. Possessing a natural affinity for style inspiring a generation, Sofia Richie Grainge will bring a refined vision, natural optimism and taste for accessible luxury to TOMMY HILFIGER’s Classic American Cool DNA through Summer 2024 and beyond. “Tommy is the godfather of […]
SIGNAL IDUNA continues its consolidation strategy on the Romanian market and launches the repositioning campaign of the brand "Cu siguranță, totul e posibil". With solid experience and a dedicated team, SIGNAL IDUNA undertakes the commitment, through its two health and life insurance and general insurance companies, to provide a complete range of insurance solutions, covering all […]
Innobyte, one of the most important Romanian companies specializing in eCommerce services and solutions, announces a major development phase through a rebranding process, a new visual identity, and the introduction of a revised brand platform. This initiative is driven by a new manifesto, "eCommerce, that’s ALL we do!", which acts as an internal guide, aligning […]
Deloitte holds the sixth position in the overall ranking of the world’s strongest brands, and remains, for the sixth consecutive year, the most valuable and strongest brand among commercial services, according to the 2024 edition of the “Brand Finance 500” report, which calculates brands’ value based on indicators such as market performance, marketing strategy and […]
For the fifth consecutive time, TeraPlast SA achieves the maximum score of 10 in the Vektor evaluation, coordinated by ARIR - the Romanian Investor Relations Association. Since 2019, the Vektor evaluation analyses the activity of companies listed on the Bucharest Stock Exchange in terms of corporate governance efficiency, and transparency in investor communication. In […]
As confirmed by the “Brand Finance Global 500” published study , Deutsche Telekom is one of the most valuable brands worldwide. The experts listed the Group as the only European company in the top 10 in the overall ranking. As a result, Deutsche Telekom has moved up two positions compared to the previous year and […]
Social Media remained the main driver of traffic for 89% of the online stores in CEE in 2023, relatively stable on the year, while PPC declines from 43% to 37%, according to a study co-developed by Mediapost Hit Mail Bulgaria and partners, including eCommerce Academy. Meanwhile the contribution to the overall traffic of the eCommerce […]
Despite the fact that artificial intelligence (AI) has only recently gained momentum, marketing leaders have already used this technology in their activities over the last year, according to six out of ten respondents (60%) at the latest edition of Chief Marketing Officer (CMO) Survey, conducted by Duke University with the support of Deloitte. The report […]
Every year, brands from all over the world compete in Christmas campaigns to get their messages heard and seen in the most effective ways possible. After several challenging years, the 2023 winter holiday season looks to be by far one of the best, as the number of Romanians going to the mall for Christmas and […]
Internetics announced its winners at the Internetics 2023 Awards Gala on November 28th at NORD Events Center by Globalworth. The event delivered 36 trophies, including 15 Gold and 21 Silver awards. Publicis Romania was crowned Agency of the Year, securing 6 trophies and one nomination, while OLX ONLINE SERVICES was named Digital Client of the […]
