DY Nutrition, the international nutritional and sports supplement brand founded by the legendary Dorian Yates, former Mr. Olympia champion, is now distributing its products across the World Class Romania network, the leader of the local health, fitness, swimming and wellness market. The partnership between one of the best-known global supplement brands, present in over 50 countries, and the country's largest network of premium fitness clubs brings DY Nutrition products for the first time directly into the gyms across the entire World Class Romania network, active in 7 cities.
"For DY Nutrition, this partnership marks a strategic step in consolidating our presence on the Romanian market. With a portfolio distributed in over 50 countries and experience built at an international level, we are focused on bringing the same high standards of quality and production to the local market. The collaboration with World Class Romania positions us directly in the proximity of the active consumer and supports our objective of contributing to the development of a more mature market, based on education and on the responsible use of supplements," said Diana Șerban, CEO of DY Nutrition.
World Class Romania members will benefit from immediate access to the entire range of DY Nutrition products, manufactured to GMP Pharma standards, which means that these supplements benefit from the same level of regulation applied to the pharmaceutical industry. As part of the partnership, dedicated offers for World Class Romania customers will also be launched, along with joint information initiatives.
"We believe that health is built through consistent choices and through habits that can be sustained over the long term. Nutrition, movement, recovery and rest are part of the same wellbeing ecosystem, and supplements have the role of completing this journey, not replacing it. We wanted the partnership with DY Nutrition because we share the same vision of performance and of a healthy lifestyle, built on education, discipline and sustainable progress. In addition, the high quality standards of DY Nutrition products give us the confidence that we can offer World Class Romania members solutions that align with the premium experience and expertise we promote every day," said Matei Filipidescu, CEO of World Class Romania.
This collaboration is part of a broader vision shared by the two partners: a healthy lifestyle is built through sport, balanced nutrition and correct supplementation. The context in which the partnership is placed also includes a public health issue flagged at European level: approximately 70% of the EU population is at risk of micronutrient deficiencies, according to the European Commission. Supplementary nutrition, particularly among the physically active population, is increasingly approached as part of preventive health management.
"The supplement market has a perception problem that we want to correct. Supplements are not a shortcut and they are not for everyone, at any time. They are a tool that makes sense when there are real deficiencies or when the aim is to support a specific performance, in addition to an already active lifestyle and a balanced diet. The partnership with World Class Romania is the first concrete step in a broader effort to educate the Romanian consumer in this direction. We want those who walk into a World Class Romania club to leave not just with a product, but with a clearer understanding of their real and personalised needs," said Abdul Yassin, Board Member of DY Nutrition.
Beyond the listing of the products, the partnership between DY Nutrition and World Class Romania has a stated long-term objective: integrating correct nutrition into the daily routine of active consumers and supporting a healthy, high-performance lifestyle. To this end, the two companies will launch joint consumer education initiatives, an effort aimed at changing the way Romanians relate to nutrition as part of a balanced lifestyle.
