Immediate purchases included an automatic cat litter box, vacuum cleaners, breast pumps, home goods and Mystery Box surprise bundles. The first items to sell out were NIBIRU tickets, an LG LED TV and a pack of five Freshful gift cards worth 500 lei in total.
The golden minute occurred at minute 19 from the start, when sales reached 22.7 million lei - a 38% increase compared with last year. The golden second saw 2,376 products ordered, double the number recorded during the same moment at the previous edition.
Card payments accounted for 86.8% of orders. Interest in RCA insurance policies was four times higher than last year, a rise driven by installment payment options.
Customers also opted for high-value products and experiences. Among the sales recorded in the first half hour were:
12 automobiles
10,858 tickets for the festivals Beach Please!, Nibiru, Nostalgia, SummerWell
2,300 g of gold
40 tonnes of coffee
4 million dishwasher capsules
101 nights of accommodation
14,266 kg of pork and deli meats
2,008 medical service subscriptions
1 apartment worth 198,000 euro, reduced from 208,000 mii euro
For the first time in the event’s history, themed Mystery Box bundles were introduced, containing curated products from various categories, with selection possible based on an already revealed product.
In the first 30 minutes, the best-selling categories were:
Cosmetics, supplements and beauty: 243,597 products
Beverages, groceries, pet shop and cleaning: 217,483 products
Toys and children’s items: 59,460 products
Phones, tablets, wearables and headphones: 31,596 products
Furniture and home: 39,837 products
Small appliances: 37,077 products
Large appliances: 26,682 products
Laptops, IT, office supplies, stationery and books: 19,712 products
TV, audio-video and gaming: 18,897 products
Fashion and sports: 18,117 products
During the campaign, Genius subscriptions are available at reduced rates: Genius Light - 34.99 lei/year (down from 69.99 lei/year), Genius Premium - 119.99 lei/year (down from 199.99 lei/year) and Genius Elite - 499.99 lei/year (down from 699.99 lei/year).
eMAG prepared over 1.8 million products at the lowest price of the year. The company expanded flexible payment services, offering eMAG Wallet and the option to pay in up to 12 interest-free installments via a 10,000 lei credit line made available instantly in the account, according to Tudor Manea, CEO of eMAG Group: “Cea de-a 16-a ediție Black Friday a început cu un nou record de vânzări în prima jumătate de oră, cu 14% peste anul trecut. Clienții au la dispoziție cea mai bogată ofertă din istoria evenimentului Black Friday, cu peste 1,8 milioane de produse la cel mai mic preț din an, inclusiv noile abonamente Genius. Am consolidat anul acesta și serviciile de plată flexibilă, astfel încât cumpărătorii pot accesa eMAG Wallet și se pot bucura de plata în până la 12 rate cu dobândă 0, accesând o linie de credit de 10.000 de lei direct în cont, instant, simplu și rapid.”
About eMAG: eMAG is a leading online retailer offering a wide range of products across categories, alongside services such as eMAG Wallet and flexible payment options. The company runs large-scale campaigns like Black Friday and provides subscription plans under the Genius brand.
