A comparative analysis of the main streaming platforms active in Romania shows significant differences in media coverage volume. Voyo led with 3,832 items (37% of the total across the eight platforms analyzed), followed by Netflix with 2,152 items (21%), Disney+ with 1,276 (12%) and Antena Play with 1,035 (10%).
Apple TV ranked fifth with 826 items, representing 8% of the total. During the same interval it outpaced HBO Max (561 items, 5%), SkyShowtime (481 items, 5%) and Amazon Prime (194 items, 2%). Together, Voyo and Netflix accounted for approximately 58% of the monitored media mentions.
Online portals were the primary source of visibility for Apple TV, generating 409 items (around 50% of the total). Article comments contributed 155 mentions, Facebook accounted for 78 items, and blogs recorded 62 appearances. Radio and television together totaled 55 items.
The most active media outlets covering Apple TV were Radio Guerrilla with 30 items, mobilissimo.ro with 11 items, followed by playtech.ro and arenait.ro with 10 appearances each.
Nearly half of Apple TV’s media coverage in the first month concentrated within the first 48 hours after launch. Daily distribution shows a heavy concentration in the days immediately following the release: 271 items were recorded on 15 September, the highest single-day volume in the period, and 127 items were published on the launch day, 14 September. Those two days together generated about 48% of the total items recorded in the first month.
Online outlets primarily focused on Apple TV’s launch in Romania, detailing subscription pricing, the free trial period, compatible devices, available movies and series, and viewing recommendations.
The launch coincided with the 78th Emmy Awards held on 14 September 2026. Apple TV’s horror-comedy “Widow’s Bay” won 14 trophies, which prompted mentions of the platform in coverage of the awards.
Apple TV’s inclusion in the eMAG Genius Elite subscription, effective with price changes from 1 October, also generated additional visibility; articles outlined the new prices and benefits of the plan, including access to the Apple TV streaming service.
The study covers 14 September – 13 October 2026. Monitoring was based on the names of the streaming platforms analyzed (Apple TV, Netflix, Voyo, etc.). Films and series distributed by these platforms were not included unless an item explicitly mentioned the platform name.
Monitored media included print press, radio, television, online, social media, podcasts and newsletters. Social media channels encompassed Facebook, Twitter, photo platforms (including Instagram), video platforms (including YouTube) and blogs.
