Anytime Romania, the digital insurance brand of Interamerican and part of the Achmea Group, is expanding its motor insurance portfolio with the launch of a new range of CASCO solutions, built around a simple principle: every driver should be able to choose the level of protection that best matches their needs and budget.
In a market where many drivers perceive the choice as being between the minimum protection provided by MTPL (RCA) insurance and a comprehensive CASCO policy, Anytime is proposing a different approach. Instead of an "all-or-nothing" choice, the company is introducing a flexible offering with multiple levels of protection, allowing customers to customize their insurance based on their vehicle, its intended use and the desired level of coverage.
With this launch, Anytime is not only adding two new products to its portfolio but is also building a comprehensive motor insurance offering that meets the diverse needs of drivers and simplifies the way they choose insurance.
The Anytime portfolio now includes four levels of protection:
The new structure allows customers to compare all available options within a single quotation process and choose the solution that best meets their needs.
“The launch of our new CASCO solutions marks the next natural step in Anytime’s development in Romania and in our strategy to build a comprehensive motor protection portfolio. We believe that choosing an insurance policy should not mean compromising between minimum and maximum protection but having the opportunity to choose the level of coverage that best fits each driver's needs. Through this expansion, we continue to bring to the local market the expertise and innovation developed by the Achmea Group across other European markets, while remaining true to Anytime's promise of delivering a simple, transparent and fully digital customer experience,” said Oana Pienescu, Head of Operations, Anytime Romania.
One Digital Experience for All Motor Protection Options
The launch of the new CASCO range builds on the digital-first model that defines Anytime, extending the same simple and seamless purchasing experience across the entire auto insurance portfolio.
After entering just four mandatory pieces of information - plate number, VIN, CNP, and locality - customers receive, within a single digital journey, quotes for all available protection levels applicable to their vehicle.
This allows them to easily compare the available options and choose the level of protection that best suits their needs, without additional processes or separate quotation steps.
The entire purchase journey takes place online. For CASCO solutions that require vehicle assessment, the process is completed through a digital self-inspection, with customers uploading photos of their vehicle directly through a secure digital workflow, eliminating the need for appointments, travel, or physical inspections.
By fully digitalizing both the quotation and policy issuance process, Anytime significantly reduces the time required to purchase a policy, transforming what is often perceived as a complex process into an intuitive and accessible experience.
“Insurance needs aren’t the same for all drivers. A new car has different needs than one that’s a few years old, and customer expectations vary. That’s why we’ve created a flexible offering that allows everyone to choose exactly the level of protection they need, without paying for coverage they don’t consider relevant. At the same time, we’ve simplified the entire purchasing experience so that getting a CASCO policy is just as fast and intuitive as any other digital experience,” said Mihai Măgureanu, Head of Underwriting at Anytime Romania.
With this launch, Anytime expands its motor insurance portfolio and further strengthens its position as a digital-first insurer, offering Romanian drivers a simpler, more flexible and more accessible way to choose the level of protection that best fits their needs.
