Strawberries, soft drinks, biscuits, sushi, burgers and fries. In the first days of this summer's international football season, Romanians prepared for match nights with both restaurant orders and supermarket products. Data from Wolt Romania shows that the biggest increases were recorded in retail, where strawberries grew by more than 1,100%, followed by packaged carbonated drinks and sweet snacks.
The analysis compares orders placed between June 11–28, 2026 with those from a similar period before the competition, May 24–June 10, 2026, and includes orders from restaurants, supermarkets, non-food stores and group orders nationwide.
Products ordered from supermarkets recorded the biggest increases in the analyzed period. Strawberries took first place, with growth of more than 1,100%, followed by a two-bottle pack of two-liter carbonated drinks, up more than 800%, and cocoa cream biscuits, up more than 650%.
The biggest increases in retail were recorded by:
Fresh fruit took three of the top five spots, alongside drinks and snacks. The growth recorded for large water containers, frozen potatoes, tomatoes and sliced bread shows that users turned to Wolt both for products consumed during matches and for the groceries needed to prepare meals at home.
In the restaurant category, sushi products recorded the biggest increase in the analyzed period, of nearly 350%. Burger combo menus followed closely, up more than 310%, and had a strong presence in the ranking: half of the top ten fastest-growing dishes were such menus, a higher share than observed in other markets analyzed by Wolt.
The biggest increases in restaurants were recorded by:
Extra order options mattered too. Mayonnaise was among the top five products with the highest growth, up more than 250%, a sign that Romanians rounded out their football orders not just with main dishes, but also with sides and sauces.
Romanians ordered together more often
The summer match period brought a nearly 10% increase in group orders nationwide. The feature allows several people to add products to the same order, each choosing their preferred dishes separately.
“Big football nights are moments when people come together, and ordering becomes part of the experience of watching the match together. The data shows that Romanians chose both familiar dishes, such as burgers and fries, and options like sushi. At the same time, we see that Wolt is used not just for food, but also for the products users need in the moment, from electronics to pet supplies,” said Alexandru Ștefan, Head of Account Management and Country Lead, Wolt Romania.
While people watched the matches, pets got their rewards
Football nights also influenced orders outside restaurants. Pet supplies were the fastest-growing non-food category nationwide, up 25%, even surpassing the electronics category.
The most dynamic non-food categories were:
The data suggests that, during the competition, users turned to Wolt both to prepare meals and get-togethers with friends, and for quick everyday shopping.
